• Banner 1
  • Banner 2
  • Banner 3

Welcome to William's Candy Shop

At William's Candy Shop, established in 1941, nostalgia meets sweetness. Nestled in vibrant Coney Island, this cherished candy store is a haven for all ages, offering a delightful array of treats, from world-famous red candy apples to marshmallow sticks and soft-serve ice cream in unique flavors like pistachio. The welcoming atmosphere and friendly staff evoke a sense of childhood joy, making every visit feel special. Whether you're indulging in their caramel marshmallow balls or vibrant pink popcorn, each bite is a reminder of the timeless allure of classic candies. Experience the magic of candy at William's—where every visit is a sweet adventure!

William's Candy Shop: Reviews & Ratings

Ashlyne T.
Ashlyne T.

You're greeted as you walk in with a smile. I felt like a big kid in the candy store literally lol. Everything looked amazing. Seeing candy from back in the days took me back to my childhood. Very organized, easy to identify the various candies. The candy apple was delicious

Troy L.
Troy L.

Williams Candy Shop is an old school candy shop (open since 1941) with candy apples, caramel apples, marshmallow sticks, cotton candy, popcorn, candy, and soft/hard ice cream. The store is right next to the Nathan's Hot dog and closest to the Coney Island-Stillwell Avenue station. This is my first time visiting and I only got their rainbow lollipop. I will definitely come back to try their other treats.

Cris T.
Cris T.

Yes please. I love it here. The pink popcorn, marshmallow on a stick, candy apples, and cotton candy. This place is amazing and opened all year round. It's so good and I am hooked. There is a lot of candy there but check out what I suggested. They are great for day to day or parties. The candy is amazing.

Julie Ying X.
Julie Ying X.

I have not gone to Coney Island in years, not since 2019 B.C. (Before COVID-19) and had to stop here since I used to come here every summer. It's an old school candy shop with candy apples, caramel apples, marshmallow sticks, cotton candy, popcorn, candy, and soft/hard ice cream. My favorite summertime treat is their soft serve ice cream. They usually have vanilla, chocolate, banana, and pistachio soft serve ice cream. I usually go for banana or pistachio since most ice cream places don't carry those flavors. I ordered a pistachio soft serve ice cream cone which is still a good portion. It was creamy and not too sweet. The pistachio flavor is on the light side though. Service is always friendly and fast. I'll definitely be back next summer!

Andrew G.
Andrew G.

I've been coming to this beautiful place for years and years and years. I always get their marshmallows with chocolate sprinkles and their toasted coconut. And I'm in love with their chocolate fudge.

Matthew S.
Matthew S.

It has now gotten to the point that I have been here enough times now that I have to write about this candy shop on Coney Island. Open virtually year round, right next to Nathan's Famous, and across the street from the Coney Island-Stillwell Avenue subway station, it is easy to miss, until you see the glorious window displays of gluttony goodness. Candy apples, coated marshmallows, penny candy, ice cream (soft and hard serve), and hard not to forget milkshakes! This is where you go after a long day of work or just want to be your bad self on a hot summers day just off the beach and boardwalk. The prices are pretty good too. It is pretty hard to beat a $5 candy apple, that is a pretty hard bargain. Thankfully I live nearby so I can get any of the above things virtually anytime I want. So yeah, be jelly, um, I mean, jealous of me for being near such confectionery goodness. Hurrah!

Annie Y.
Annie Y.

Nostalgic candy shop in Coney Island. It's such a cute candy store that I had to go inside. They have ice-cream, milkshakes, fugde, caramel apples, cotton candy, and a bunch of old school candies. Brought back so many childhood memories of coming to Coney Island. The display of marshmallow treats was calling my name. I just had to try one. I got the toasted almond. It wasn't as good as I had a imagined but it was still a nice treat. Awesome shop for the kiddos and adults.

Dona F.
Dona F.

Growing up in Coney Island this was always my go to candy store. I no longer live in Coney but not too far of a drive away. I sometimes get off the belt parkway strictly to visit this shop for the best jelly apples ever, the best marshmallows on a stick covered with sprinkles or M&Ms or nuts, and my total favorite chocolate covered Swedish fish which you can't get everywhere. Best custard -pistachio and banana swirl. Every time im there I take pictures of the window because it is just so colorful and delectable. This place is a must for locals and tourists. Right next door to Nathan's

Location

Welcome to William's Candy Shop, a delightful haven for candy lovers located at 1318 Surf Ave, Brooklyn, NY. Since 1941, this charming candy store has been a staple of Coney Island, captivating visitors with its nostalgic selection of sweets that transport you back to more carefree days.

As you step inside, prepare to be greeted by the warm smiles of the staff, who create an inviting atmosphere reminiscent of childhood joy. The store features a wide array of treats that caters to all palates and preferences, from timeless classics to unique creations.

  • Caramel Apples: Their world-famous red candy apples are a must-try. You can choose from an array of flavors: sprinkle-topped, nut-coated, or even coconut-covered for the adventurous.
  • Caramel Marshmallow Sticks: Indulge in caramel peanut marshmallow sticks or piquant chocolate caramel marshmallows, which are a delightful twist on a childhood favorite.
  • Marshmallow Balls: Their cashew and walnut caramel marshmallow balls are truly a confectionery masterpiece, creating a delightful taste experience that keeps patrons returning for more.

Many customers rave about the extensive selection, which includes delights like cotton candy, popcorn, and soft or hard ice cream. These treats are perfect for a sunny afternoon at Coney Island or even for special events, as William's Candy Shop also offers catering services to sweeten any gathering.

As Ashlyne T. recalls, the experience is akin to being a child in a sweet wonderland. The shop's organization makes it easy to discover your favorites, ensuring every visit is a nostalgic adventure. Customers like Troy L. and Julie Ying X. cherish the old-school candy shop charm, enjoying classic flavors like pistachio and banana soft serve that are not always easy to find. The ambiance is constantly buzzing with joy and laughter, making it a delightful stop for all ages.

Whether you're grabbing a quick treat to enjoy by the beach or indulging in a special selection for a party, William's Candy Shop is the ultimate destination for candy lovers. With the convenience of delivery and takeout options, plus accessibility for all, there's no reason to miss out on their delicious offerings. Drop by, and let the sweet flavors take you on a whimsical journey.